Trina Solar

With photovoltaic on the fast lane

In October, the leading manufacturer of high quality photovoltaic modules and solutions, Trina Solar, travelled with its event truck through England. 

The decision for this unique truck was made in favor of the GIANT GE-rt, which provides plenty of space with its huge, glazed inside area for the Trina exhibits. The Lotus F1 Team, with whom Trina Solar has a close business relationship, was the inspiration for the sporty and modern interior design.

The covered roof terrace – equipped with enormous banner ads – creates an impressive overall appearance on wheels even from a large distance.

The motto of the tour “Get on the Fast Track“ applied to both the solar industry as well as to Formula 1 as the four key topics of the event were teamwork, top performance, high-quality design and innovative solutions. During the live presentations, prospective customers learned about the simpler, more effective and faster installation of the Trinamount solar arrays.

The agency Avantgarde, which is highly experienced in the implementation of global promotion events, was chosen for the entire project and content management and concept of the roadshow.