The Inspiration Range Tour with futuristic trucks
On 8 October, the premium manufacturer of home appliances Electrolux, started with two FUTURIA Show-Trucks its six-week long roadshow across Germany and Austria. On board the spacious semi-trailers, Electrolux presented a range of high quality kitchen appliances – developed especially or equipping restaurant kitchens and then adapted for home use.
Electrolux decided that MOST’s latest truck generation called FUTURIA was the perfect match for presenting the high-end range. After all, the design leader FUTURIA highlights Electrolux’ position as a market leader just perfectly.
Several times a day, dealers were able to experience up close the latest Inspiration Range right at their workplace. During the short presentations, the special features and functions of the new appliances were explained in detail. “There is no better way to learn about household appliances –which play such a huge role in our lives – than to experience them live. This concept has worked very well for us in the past. Dealers get the chance to gather extensive consultation skills without having to travel long journeys!” says Christine Maginot-Rhode, Product Training & Electrolux Forum Manager.
Electrolux – one of the leading global manufacturers of innovative home appliances for private and professional use is selling more than 40 million products to customers in 150 countries each year.