The 'GEBAG Living Room'
Wherever people are meant to feel at home
The GEBAG Duisburger Gemeinnützige Baugesellschaft AGwas founded in 1872 and ranks among Germany’s oldest building companies.
To strengthen its image in the greater Duisburg region, GEBAG was looking for a promotional unit for various campaign-related activities, including family, children’s and sporting events as well as city festivals. Moreover, GEBAG serves as the main sponsor for the local football club 'MSV Duisburg' where it regularly shows a presence.
Since GEBAG is synonymous with 'fabulous living', obviously the themes of 'living' and 'home' were taken up for its mobile promotional stand. Beginning immediately, it’s possible for visitors to take a seat in the GEBAG Living Room and play Wii or darts or even a round of table football.
Additionally, suitable give-aways for the various events are always on hand for visitors of the GEBAG Living Room. In the case of sporting events, it is balls or Dextro Energy bars consisting of flavored dextrose that are regularly given away. Popular give-aways at children’s events include gummy bears or fruit drops.
GEBAG is intent on forging closer ties with the people of Duisburg and with the tenants of its buildings and these events help strengthen its presence and image in the city.
GEBAG opted for the CUBE by MOST since it is deployable practically anywhere and its impressive size and distinctive design generates lots of attention in itself. This, of course, makes for a perfect union for the realization of the GEBAG Living Room – in a most appealing way – in the public realm.