Nike / Apple

Chip tuning for running shoes

MOST is conceiving and developing for the cooperation of Nike and Apple a stylish promotion trailer as well as the entire interior decoration. 

Running shoes of the latest Nike+ range are on board and can be tested immediately. An instructor briefs the runners regarding the advantages and use of a shoe combined with an inserted chip. 

The running programme and result will later be read via iPod. Of course, the promo trailer is equipped with a 30" Mac, two IPod hi-fi units and a detached terminal.