SKY TV, Italy
Pay-TV Italia close enough to touch and play with
During the holiday season in July and August, Italy comes together at the seaside. This is way SKY TV has a promotion action at the famous lidos.
The SKY promotion teams and three trucks are on the way far into the night at different locations bringing TV close enough to touch to promenades and market places.
The tour starts in Northern Italy and ends in Sicily. The action was created and implemented by the agency i-tree in Rome.