Geneva reaches out to the Swiss
Roadshow to celebrate 200th anniversary
The renowned organisation Fondation pour Genève promotes Geneva on an international level with numerous activities generating a lot of media attention, charity events and among others, the prestigious award «Prix de la Fondation pour Genève».
Geneva is also well known as the Capital of Peace, after all, the city is home to the United Nations and to around thirty of the largest international organisations.
On the occasion of the bicentenary celebrations of Geneva’s entry into the Confederation, The Fondation pour Genève together with GE200.CH has come up with a very special project: A 3-month long roadshow tour running under the motto «Geneva reaches out to the Swiss» with the eye-catching Design-Truck FUTURIA by MOST Mobile Specials, stopping at 45 towns in 26 cantons.
„For the celebration of the 200th anniversary of Geneva’s entry into the Confederation, we want to show that Geneva loves Switzerland and that it is proud to be part of the Swiss Confederation. The people of Geneva would like to show their appreciation and strengthen their relationships with the German-Swiss, the Rhaeto-Romanic, the French-speaking and the residents of Ticino”, says Ivan Pictet, president of the Fondation pour Genève und initiator of the project «Geneva reaches out to the Swiss».
The FUTURIA show-truck generates huge attention with its full-size wrapping. The famous cartoonist Philippe Chappuis alias Zep created the colourful and humorous design especially for the anniversary. The message of friendship and the connection between Geneva and Switzerland is brought across in a modest and playful way.
On each roadshow stop, the exhibition reveals the historical relationship between Geneva and each visited town. With the interactive exhibition in and outside the trailer, visitors are learning more about Geneva’s contributions and the big influence on our daily lives. There are meetings between Geneva’s delegation and local authorities at every stop and school classes from Geneva are travelling to meet regional school classes to guide them through the exhibition.
There are plenty of outdoor activities, tasting stands, games, competitions and price-giving ceremonies to excite people of all ages.