The Be Extraordinary Tour

The Be Extraordinary Tour by Bentley has touched down in the Middle East, as the British brand demonstrates its commitment to taking luxury and performance direct to its discerning Middle East customer base.

Part of a major global event, the Middle East leg of The Be Extraordinary Tour started with a visit to Dubai’s cosmopolitan financial district. Current and potential Bentley owners in Saudi Arabia, Qatar and Kuwait can look forward to welcoming the tour before the end of March 2017.

With a variety of Bentley cars on display, including the Continental, Flying Spur, Mulsanne and ground-breaking Bentayga SUV, visitors can experience the models from the most fitting vantage point: a hand-stitched, hand-trimmed leather seat. Test drives are on offer to demonstrate the phenomenal performance and unsurpassed luxury for which Bentley has long been renowned.

Guests to The Be Extraordinary Tour can witness their automotive visions come to life, with the help of Bentley’s remarkable facial recognition software: the Inspirator app. By measuring micro expressions, this state-of-the-art tool measures engagement with lifestyle-themed visual stimuli, developing a customer’s dream car by from a range of exterior colours, bespoke hides and accent-colour interior and veneer colours.

Commenting on the Middle East leg of the Extraordinary Tour, Robin Peel, Head of Marketing and Communications – International, said: “The Be Extraordinary Tour is an experience to savour – we are bringing the best of Bentley to our customers, from the exhilaration of driving the Continental GT to the pure expression of luxury and performance represented by the Mulsanne.”

Always endeavouring to explore the limits of luxury, power and craftsmanship, The Be Extraordinary Tour offers potential customers the opportunity to immerse themselves in the world of Bentley and learn more of the substance behind the core thought that drives everyone involved.

The extraordinary tour is accompanied by a semitrailer from the GIANT model range, which was particularly constructed for its application in the Middle East, equipped with powerful air condition and additional isolation. The GIANT.4NE is being used as an on-site mobile lounge and it has the same design as the Bentley Showrooms, of course.