The coffee enjoyment roadshow 2011/2012

The family-owned company Melitta – founded more than 100 years ago – started with great success its second roadshow with a MOST vehicle. The 8-week long “coffee enjoyment roadshow“ kicks off at the IFA in Berlin. Here, retailers and customers have the chance to experience the latest innovative coffee machines, such as the Caffeo Gourmet and the Caffeo CL first-hand.

To gain maximum attention at the POS in the whole of Germany, Melitta implements its roadshow with two infomobiles of the state-of-the-art series FUTURIA Boxx by MOST. Besides the futuristic design and the extremely quick set-up, the FUTURIA Boxx impresses particularly with its generous exhibition space.

Thanks to the interior partition wall with door, the vehicle offers both a separate B2B as well as an open B2C area. The glazing along the entrance area can also be opened completely so that the vehicle appears inviting and friendly at any time of the year.

Melitta brings modern coffee enjoyment to the streets – MOST proves with this project how innovative and imposing it is put into reality.

The agency New Line Communication in Berlin is responsible for the successful realisation of this project.