Invitation to story time during reading roadshow
McDonald’s is represented with 34.000 restaurants in 118 countries worldwide and has launched what is internationally the gastronomy concept generating the highest turnover.
The major McDonald’s reading tour has now gone on the road across Germany with a truck from MOST, visiting busy public squares where families with children were invited to listen to exciting tales from renowned children’s books.
Besides the tales of adventures, German celebrity storytellers and authors such as Oliver Pocher and Jimi Blue Ochsenknecht also captivated their young audience with jokes and entertainment.
With its terraced audience levels, the brightly-coloured “Reading truck” offered sufficient seating for the countless little listeners in attendance. The low interior floor height and all-round glazing of the PROMOSTAR mini-trailer truck ensured a particularly inviting, child-friendly atmosphere. Passers-by moreover had the opportunity to see the celebrity guests in the truck during story time.
Professional conception and implementation planning by the agency commissioned by McDonald’s meant the thoroughly charming roadshow was a resounding success.