BearingPoint brings ideas to the road
BearingPoint is an independent partner-run business consultancy that combines management and technology expertise. Its clients are well-known, globally-operating companies, financial institutions and public sector organizations.
To make BearingPoint’s innovations, solutions and technologies tangible and experienceable, the BearingPoint Innovation Truck has been touring Germany for more than a year to showcase the hot topics of “digital”, “innovations” and “analytics” at innumerable events and conventions.
Ideas, after all, are what drives progress. And innovations are vital for the long-term success of any business. In an age of digitalization, big data, the Internet of Things, robotics, blockchains, cognitive analytics and many other technological developments, BearingPoint deploys the Innovation Truck to transparently provide information about the opportunities and challenges that these developments pose for individual business models.
The company motto “We bring ideas to the road” was in fact underscored by the PROMOSTAR truck, which served as a “purveyor of ideas” thanks to its uniquely modern interior design featuring various seating groups and large touchscreens.
The PROMOSTAR showtruck was chosen also because its lightweight construction allows a lot of choice when it comes to setting it up. This is an unbeatable advantage if you also want to operate in city-centers and business parks. To ensure that the BearingPoint Innovation Truck is visible even from the 20th floor of an office building, the vehicle’s roof was also treated with wrapping. And this makes it very eye-catching!
More information about BearingPoint and the Innovation Truck can be found in this video under