The customer is king
Once again, Citibank decides in favour of MOST in order to carry out a road show.
End customers are informed via road train and chauffeur saloon car about the new services and top customer liaison and support of the bank. The customer as king is to the foreground. For conversation, there are chocolates and Italian coffee.
The action idea as well as the promotion teams in all towns and cities come from the promotion agency Avantgarde in Cologne.