Ayrton Senna Official Shop

Mobile pop-up store for Formula 1 legend

The MBA group is one of the leading manufacturers and marketers of corporate and sportswear in Europe. MBA provides brands with full-service in the field of corporate fashion and accessories, ranging from consulting, design and production up to storage and logistics, as well as product photography, catalogue creation, point-of-sale-promotion or shop concepts.

Highly popular motorsport collections, for instance by Michael Schumacher or Aytron Senna, as well as from renowned football clubs such as the FC Barcelona are being offered under the brand MBA-Sport.

In order to sell the exclusive Ayrton Senna collection, MBA-Sport was looking for a movable shop which could be put into operation easily and quickly and which could stand at all well-known racetracks in Europe. The decision was finally made in favour of the PROMOSTAR truck & trailer from MOST, as the model range appeals very inviting to customers thanks to its large lateral opening, the only 60 cm high podium without wheel-housings and the high-quality five-meter-wide staircase. The pictures of the first event of the "Ayrton Senna Official Store" at the Formula 1 race in Barcelona show how professionally and sophisticated brands can be presented inside a mobile pop-up store.

We congratulate MBA-Sport on their show-truck and wish a successful and safe journey.