SONY

Vaio truck escorted by three wheelers

The presentation of the new Vaio generation at large shopping centres was staged by SONY in a striking way. The 14 meter long show truck was accompanied by two particularly remarkable race trikes: 335 tyres with 20 inch rims at the rear axle reduce the spinning of the wheels; the sound reminds of a Ferrari.

But this is not enough:

The trikes have a stylish trailer of the same colour hooked. Therefore, the "MOST-Riders" with silver helmets seem to come from a different world and are the dot on the i of the Mohawk. The agency Commando Quattro in Madrid was in charge of the tour implementation. 

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