Kaeser banks on mobility
Roll-out of its mobile trade fair hospitality lounge
The family enterprise 'KAESER KOMPRESSOREN' is one of the world’s leading innovators of compressed air technology and related services. Founded in 1919 as an engineering workshop, Kaeser now operates three production sites in Germany and France. Across the globe, the company has over 5.000 employees and, in the meantime, Kaeser air compressors are sold by subsidiaries and exclusive partner companies in over 100 countries.
In line with the company philosophy 'more compressed air with less energy', KAESER KOMPRESSOREN has evolved into a global leader in this industry and holds itself to a very high standard also in terms of communication with clients. Superior reliability, efficiency and product quality are a direct result of this approach.
In August, Kaeser was able to celebrate the roll-out of its first mobile hospitality lounge.
This show truck – with its striking branding – will serve as the main focus of Kaeser’s activities at all future trade fairs. It features a generously-sized roof terrace that can be used as an observation deck as well as an air-conditioned exhibition area for guests – ready to use in just about one hour including full technology. Thus saving valuable time compared to setting up a conventional trade fair stand.
Based on a FUTURIA semi-trailer, this 'trade fair stand on wheels' will not only let Kaeser save costs in the future; it will also help protect the environment. For each kilometre travelled on the roadshow and during trade fair transfers, Kaeser has agreed to voluntarily purchase carbon offsets from the foundation 'myclimate – The Climate Protection Partnership' to compensate for its CO2 emissions. This international, non-profit climate protection initiative with Swiss roots is a major player when it comes to efforts at reducing greenhouse gases with the help of economic mechanisms.
The first stops of Kaeser’s 14-wheel mobile trade fair stand are in Belgium and Norway followed by other European destinations. We would like to extend our congratulations to Kaeser for its innovative decision in terms of extraordinary flexibility. And we would also like to express our appreciation for the professional collaboration.