1988: Founding as a chauffeur service

Rather by coincidence, a passion for unusual, high-capacity vehicles laid the foundation for our company history in 1988. Our boss was interested in buying an old Corvette Stingray during a visit to the US at that time but was unable to find the right one. Absolutely determined to bring back some kind of car, he then acquired one of those chauffeur-driven limousines boasting a TV, video recorder, bar and a glass partition to the driver.

This stretched limo was hired out for weddings and later even the famed Billy Idol was spotted riding in it. Big concert organizers, TV stations and record labels began to notice us. Further luxury limousines in lengths of up to 8-meters were purchased and accompanied such world-famous music stars as Frank Sinatra, Madonna, Whitney Houston, Zuccero, Rod Stewart on their tours. Exotic vehicles, including AC Cobra, Excalibur, Rolls-Royce, Ferrari and pick-up trucks, were added to the extraordinary fleet during this same period.

1990: From Rolls-Royce to promotional trucks

In 1990, the first showtrucks were put into service. More and more, the company specialized in collaborations with advertising and event agencies, as well as with brand companies. Exhibition and stage trucks, as well as promotion vehicles, became the main focus. Along the way, the company set some extraordinary benchmarks. MOST had, for example, the largest US truck in Germany at this time. With an impressive tank volume of 4516 liters, it was able to travel non-stop to Moscow and back on a tour. MOST also manufactured inexpensive truck miniatures in-house for roadshow customers; later on, hundreds of thousands of these models could subsequently be found in beer crates as part of a promotional campaign. The years 2004 and 2006 saw the first exports of showtrucks to Dubai and Russia, and the company relocated to facilities north of the Nuremberg-Fürth-Erlangen triangle.

2009: MOST presents an own design truck

MOST decides to develop an own showtruck line – with a striking design and in lightweight construction – under the name ʹFUTURIAʹ. In 2010, the first prototype for the classy tractor trailer ʹsports+spa – Yacht on Wheelsʹ is presented to the press. Beginning 2012, upon issuance of a homologation certificate, the first units finally enter small-scale series production and can be handed over to customers.

2014: MOST’s Europe HQ and the dedication of Futuriastrasse

The new company headquarters in Fürth is officially inaugurated and the street is named after the first truck – the ʹFUTURIAʹ – that was built in Fürth. The ultra modern building complex and the outdoor facilities, which feature a spacious water zone alongside a walkway, stands out markedly compared to other commercial buildings. After all, we want our guests to experience a sense of well-being in every respect when they come to see us.

2018: Outlook

Today, MOST Roadshow Experts is one of Europe’s leading manufacturers and lessors of showtrucks and vehicles for promotion, information campaigns and events. We attach great importance on the first-rate condition of our vehicles and on their uniqueness, as well as on optimal consulting and  support services when executing mobile marketing and training measures. For this we can draw on some 30 years of experience. And, by the way, after exactly 30 years our boss was finally able to take possession of a vintage Corvette: A wonderful coincidence that resonates with a fabulous anniversary and the course that we set for MOST’s future.